Privacy Policy for Horse Ville
Here is the updated version of your exact text, with the required **Data Retention** section added as Section 4 (and the subsequent sections renumbered). You can copy and paste this directly to your privacy policy page:
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# Privacy Policy for Horse Ville
**Effective Date: May 8, 2026**
Horse Ville ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App") and our services.
## 1. Information We Collect
### Personal Data
While using our App, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"), including but not limited to:
- Email address
- First name and last name
- Phone number
- Horse details (name, breed, health records, ownership)
- Stable or facility information
### Usage Data
We may also collect information that your browser or mobile device sends whenever you visit our App ("Usage Data"). This may include:
- Device IP address
- Device type and model
- Operating system
- Unique device identifiers
- App features used and time spent on the App
## 2. Use of Your Information
We use the collected information for various purposes:
- To provide and maintain our App and services
- To notify you about changes to our App
- To allow you to participate in interactive features
- To provide customer support
- To gather analysis or valuable information so that we can improve our App
- To monitor the usage of our App
- To detect, prevent, and address technical issues
## 3. Storage and Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. We strive to use commercially acceptable means to protect your Personal Data, but we cannot guarantee its absolute security.
## 4. Data Retention
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain your account information, horse details, and personal data for as long as your account remains active. If you request to delete your account, we will delete your personal data from our active databases within 30 days. Usage Data collected for analytics and app improvement purposes is generally retained for up to 90 days, except when this data is used to strengthen the security or improve the functionality of our App, or we are legally obligated to retain this data for longer time periods. We will also retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements.
## 5. Disclosure of Data
We may disclose your personal information in the good faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of Horse Ville
- To prevent or investigate possible wrongdoing in connection with the App
- To protect the personal safety of users of the App or the public
- To protect against legal liability
## 6. Your Data Protection Rights
Depending on your location, you may have the following rights:
- The right to access, update, or delete the information we have on you.
- The right of rectification.
- The right to object.
- The right of restriction.
- The right to data portability.
- The right to withdraw consent.
## 7. Children's Privacy
Our App does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.
## 8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.
## 9. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By email: support@horseville.com
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